KYNARI

Forty Years of Transformers on Screen: The Apology Tour, the Death That Started It, and the Franchise That Never Solved Its Own Movie

Forty years after The Transformers: The Movie killed Optimus Prime to clear a toy shelf, Hasbro has put the film back in cinemas and named the campaign The Apology Tour. The franchise's single greatest creative risk is the one thing it has spent four decades apologising for.